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In Tanzania, young entrepreneurs lack digital skills and exposure to leverage digital operating models in order to grow and build resilience.
41% of Tanzanian youth cite lack of awareness as a key barrier to digital livelihoods (TYDS, 2020) and limited skills is a key reason for the low use of ICT for (smaller) businesses (ICT Policy Draft, 2003; ICT Commission, 2021). Furthermore, women are less digitally included with women being 20% less likely to use mobile internet compared to men (GSMA, 2020). This is evident even in our current DigiTrade program where women come in with less digital knowhow and have the most to benefit from the program. This digital gender gap coupled with the fact that tourism is a women intensive sector, with 72% of the workers involved being women (World Bank, 2021), explains DigiTrade Tourism’s focus on women in tourism.